Press Room
PRESS RELEASES:
Greenovation.TV First Internet TV Channel for Green
Remodeler
Goal to Help 130 Million Homeowners Renovate Green
03.26.2009 – Ann Arbor, MI (March 26, 2009) – Greenovation.TV, the world’s first internet TV channel for healthy, energy saving, green home improvements, will officially launch on Earth Day – April 22, 2009. The mission of Greenovation.TV is to help green the 130 million inefficient and sometimes unhealthy homes in the U.S., through practical advice and real solutions. The site will deliver free 24/7 on-demand access to fast-paced and entertaining how-to videos that show all the ways to green a home and reduce energy consumption.
Greenovation.TV founders, Matt and Kelly Grocoff, recognize and embrace the urgency to reduce carbon emissions and create a healthier planet – they not only preach it, they live it. The Grocoffs tackled their own greenovation project in 2006 when the couple purchased a 107-year-old home in Ann Arbor, MI that featured inefficient lighting, a 60-year-old furnace, no shower, and no insulation – except a single layer of newspaper in the attic dated 1902. This life altering, and often times frustrating, experience led to the creation of Greenovation.TV.
“We often turned to the internet when researching products and practices to green our home,” said Matt Grocoff. “What we found was there was no central location that offered the resources and the how-to that we were desperately looking for. Our hope is that Greenovation.TV will become a community that will help and support others who are looking to greenovate their homes.”
The one-stop shop site will feature original programming, how to videos, and viewer created videos where viewers can share their own GIY projects. Everything needed to create a healthier, more comfortable, more durable, more efficient home, and a better world – one room at a time.
For more information visit www.Greenovation.TV
###
Weather Channel’s Dr. Anna Marie Teams Up with Greenovation.TV for Earth Day
Launch of Green Renovation Project & First Internet TV Channel for Green Remodelers
04.20.2009 – Altoona, Fl. (April 20, 2009) – Dr. Anna Marie, Health Specialist for the Weather Channel and host of the nationally syndicated better living show Your Life with Dr. Anna Marie, is teaming up with Greenovation.TV, the world’s first internet TV channel for healthy, energy & water saving, green home improvements, to feature the transformation of her energy-sucking 1970’s Florida-style ranch home into an eco-friendly, energy and water efficient, and ultimately healthy home.
The 3,000 square foot home, named Terra Verde (Green Acres), sits on 23 acres adjacent to the Ocala National Forest. From the original single pane metal framed windows to the heating oil tank buried in the front yard, this energy & water inefficient home has been untouched since the first concrete block was laid almost forty years ago.
“The goal of this renovation is to educate homeowners that you don’t have to build a brand new home in order for it to be green,” said Dr. Anna Marie. “This project is a perfect fit for Greenovation.TV whose mission is to help green the 130 million inefficient and sometimes unhealthy homes in the U.S., through practical advice and real solutions. I am very excited to be working with them.”
Greenovation.TV delivers free 24/7 on-demand access to fast-paced and entertaining how-to videos that show all the ways to green a home and reduce energy consumption. The site will follow the progress of Dr. Anna Marie’s Greenovation of Terra Verde as well as feature original programming, how to videos, and viewer created videos where viewers can share their own GIY projects. Everything needed to create a healthier, more comfortable, more durable, more efficient home, and a better world – one room at a time.
“It’s inspiring to work with Dr. Anna Marie,” said Matt Grocoff, founder of Greenovation.TV. “She’s the greatest cheerleader for green renovation, and she really understands the need to green every home in America. GreenovationTV viewers are lucky to have a resource like Dr. Anna Marie who is willing to share her story from start to finish.”
According to Harvard University’s Joint Center for Housing Studies, there are 130 million existing U.S. homes with an average age of 35 years – older than any previous time in history. Most of these homes are in desperate need of energy, water conservation, sustainability, safety, and health updates.
Homeowners that are currently unable to sell their homes are opting to remodel instead, in order to maintain their aging homes and protect their investment. Skyrocketing energy prices, mixed with a growing green movement, have more people looking at energy-efficient, sustainable and environmentally friendly choices for their remodels. According to Harvard’s The Remodeling Market in Transition, owners are likely to focus their remodeling spending on projects that improve the energy efficiency of homes, generate cost savings, and maintain structural integrity.
Dr. Anna Marie has teamed up with a group of high profile eco-friendly manufacturers including Kohler, Electrolux, Simonton Windows, Icynene, and Florida green building specialists Lucia, Kassik and Monday, among others to achieve the Greenovation of Terra Verde.
Progress on the renovation can be followed on www.terraverdetv.com and on www.Greenovation.TV.
LOGOS & GRAPHICS
