About Us
We all share one planet. GreenovationTV wants to redefine television and redefine home.
Our mission is to provide practical information in an entertaining format to help green every home in America, starting with yours.
Greening our homes is the best way to save money, help the economy, create jobs, make our homes more comfortable and help to avoid climate catastrophe and protect the one home we share.
Here are the facts:
* There are 130 million existing homes in the U.S.
* Over half are more than 35 years old.
* 58 million have zero insulation.
* Our homes consume 22% of the energy in the U.S.
* In order to tackle energy independence, the water crisis, and climate disruption, we must retrofit every home in America to be more energy and water efficient.
* Ultimately, every home should be able to produce its own energy, capture its own water, and manage its own waste.
After six years in gestation, I launched GreenovationTV on Earth Day 2009. My wife Kelly and I are completing the renovation of our 110-year old home on the Old West Side neighborhood in Ann Arbor, Michigan. Using motion sensor occupancy light switches, efficient lighting, Energy Star appliances, geothermal heating & a/c, dual flush toilets, high efficiency shower heads and faucets, rainwater capture, and improved weatherization, we have reduced our utilities by 75%. We broadcast to the world from Ann Arbor, Michigan, home to 22% of the world’s freshwater supply.
Here’s a story on NPR’s “The Environment Report” about our home and GreenovationTV: LISTEN HERE
GreenovationTV is a new breed of hybrid organizations or what others call values-driven or mission-driven organizations which operate in the blurry space between the for-profit and non-profit worlds. The purpose is to make a difference and make a living.
Consumers need and are demanding this resource. I’d like GTV to be the place for you to find the information that was lacking when Kelly and I began improving our historic home.
Please stay in touch . . . and stayed tuned.
Matthew Grocoff is Founder and CEO of GreenovationTV, LLC. He is a recovering attorney turned producer/director of television commercials, internet advocacy videos and documentary film. Matt has produced or directed over 100 television commercials with some of the most prestigious agencies and media firms.
He is privileged to be working with The Environment Report, syndicated on NPR stations nationwide, to create an ongoing series of Greenovation segments to provide practical tips to help listeners green their homes.
Matt recently directed and produced two UAW-VCAP television ads for the 2008 presidential election of Barack Obama. He was a pioneer of internet advocacy and educational video. He produced and directed a series of “On the Road: With John Kerry” documentary shorts during Sen. Kerry’s meteoric rise to the Democratic Presidential nomination. Matt’s documentary work has taken him to Thailand, Cambodia and junta-controlled Burma.
Matt is member of the U.S. Green Building Council and is a regular attendee of the USGBC’s annual GreenBuild conference. He and his wife Kelly are in the midst of a green renovation of their 110 year old historic home in Ann Arbor’s Old West Side neighborhood. They use their home as a demonstration tool to educate others about reducing energy and water consumption. They frequently give public tours to groups large and small and to just about anyone who shows up at their door and wants to learn how to green their home.
Matt is also an accomplished woodworker, avid sailor, backyard chicken enthusiast, emerging gardener, a California gray whale naturalist, and . . . a new daddy.
Dr. Anna Marie is President/Executive Producer of Facci Bella Productions, a full service broadcast production company, which provides medical reports and better living content to television stations across the country as well as providing production services for various medical associations and companies.
Since 2003, Dr. Anna Marie has partnered with The Weather Channel to provide millions of viewers with healthy living information to help keep the effects of weather from impacting their everyday life. Dr. Anna Marie’s Forecast For Health reports air on the network approximately 50 times per week and are available on www.weather.com/tv. In addition to The Weather Channel, Dr. Anna Marie is the host and executive producer of the nationally syndicated better living show Your Life With Dr. Anna Marie.
Dr. Anna Marie worked as a television medical reporter and producer for more than 12 years. She began her TV career at KHON-TV (NBC affiliate) in Honolulu, Hawaii, and later held on-air talent positions at NEWS-12 Long Island, New York; WNEP-TV (ABC affiliate) in Scranton/Wilkes-Barre, Pennsylvania; WTXF-TV (Fox affiliate) in Philadelphia, Pennsylvania, and most recently WMAR-TV (ABC affiliate) in Baltimore, Maryland. Dr. Anna Marie received her Bachelor of Science Degree from Albright College, in Reading, Pennsylvania. In 1992, she achieved her Doctorate of Podiatric Medicine Degree from the Temple School of Medicine in Philadelphia, Pennsylvania. Dr. Anna Marie interned at Long Beach Memorial Hospital, in Long Beach, New York. Her surgical training was completed at Community Medical Center, in Scranton, PA., and as part of a residency exchange program, Dr. Anna Marie trained at the Institute of Orthopedics Galeazzi, in Milan, Italy, and the Institute of Orthopedics Rizzoli, in Bologna, Italy.
