About Us

We all share one planet.  GreenovationTV wants to redefine television and Redefine Home.

Our mission is to provide practical information in an entertaining format to help green every home in America, starting with yours.

Greening our homes is the best way to save money, help the economy, create jobs, make our homes more comfortable and help to avoid climate catastrophe and protect the one home we share.

Here are the facts:

* There are 130 million existing homes in the U.S.

* Over half are more than 35 years old.

* 58 million have zero insulation.

* Our homes consume 22% of the energy in the U.S.

* In order to tackle energy independence, the water crisis, and climate disruption, we must retrofit every home in America to be more energy and water efficient.

* Ultimately, every home should be able to produce its own energy, capture its own water, and manage its own waste.

After six years in gestation, I launched GreenovationTV on Earth Day 2009. My wife Kelly and I have completed the historic preservation of our 110-year old home on the Old West Side Historic District in Ann Arbor, Michigan. The house was honored by USA TODAY as one the seven Best Green Houses of 2010. With the addition of solar panels in 2010, the home now produces more energy than we consume, making it the oldest home in America to achieve net zero energy.

Using motion sensor occupancy light switches, efficient lighting, Energy Star appliances, geothermal heating & a/c, dual flush toilets, high efficiency shower heads and faucets, rainwater capture, and improved weatherization, we have reduced our demand by 75% and now produce our own energy.  In March of 2011, we paid our last utility bill  . . .forever.

We broadcast to the world from Ann Arbor, Michigan, home to 22% of the world’s freshwater supply.

Here’s a story on NPR’s “The Environment Report” about our home and GreenovationTV: LISTEN HERE

Consumers need and are demanding this resource. I’d like GTV to be the place for you to find the information that was lacking when Kelly and I began improving our historic home.

Please stay in touch . . . and stayed tuned.

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Matthew Grocoff, Esq, LEED is Founder and Host of GreenovationTV, a contributor to the Environment Report on public radio and the green renovation expert for Old House Web. He is one of the most respected advocates for green renovations for existing homes.  Matt has a Mission Zero goal to eliminate the negative environmental impact of every home in America.

He is a recovering attorney turned producer/director of television commercials, internet advocacy videos and documentary film.  Matt has produced or directed over 150 television commercials.

His home was selected as one of USA Today’s “Best Green Homes of 2010″. It is America’s oldest and Michigan’s first net-zero energy home, meaning it annually produces more energy than his family consumes.  Click here to learn more about his “Mission Zero House” and see his live energy production.

He has been featured in the pages and on the airwaves of USA TODAY, Washington Post, Detroit Free Press, Miami Herald, Preservation Magazine, Travel Girl Magazine, Photon International, Solar Today, Hour Magazine, Fox Business News, NPR syndicates, ABC7, NBC4, Paul W. Smith Show, Chris Holman Business Hour, and hundreds of online magazines including GOOD and TreeHugger.

Matt is also an accomplished woodworker, avid sailor, backyard chicken enthusiast, an urban gardener/farmer, a California gray whale naturalist, and . . . a daddy.